KLWTT and iClick to offer Marketing-as-a-Service through Collaboration with Oracle Advertising and Customer Experience (CX)
iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT, a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), today announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers.
Through this association, iClick and KLWTT’s customers will be able to gain the benefits of a combined offering, leveraging iClick’s strengths in programmatic marketing and data; KLWTT’s leadership in implementing and executing automated marketing platform; and Oracle’s industry leading CX cloud solutions.
The COVID-19 pandemic and its resulting social distancing measures have spectacularly accelerated the transition of consumers and businesses into the digital realm. For marketers, this offers a great opportunity: those who adapt quickest to this digital transformation and respond with offering optimised digital customer experiences will gain significant competitive advantage.
Key to gaining this advantage is the ability to connect customer data to a highly targeted and personalised experience in both digital advertising and messaging. This is where the new partnership offers a uniquely complete suite of solutions, bringing automated advertising and automated messaging together for the first time: true Marketing-as-a-Service.
Siva Ganeshanandan, General Manager and Head of Customer Experience Solutions, Oracle ASEAN & SAGE said: “Marketers today are looking for real-time engagement in the moment of interest and at scale. Whether they represent a B2B or B2C brand, marketers want to deliver proactive, relevant content consistently across channels to keep customers’ interest while researching and de-conflicting information.
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