KLWTT and iClick to offer Marketing-as-a-Service through Collaboration with Oracle Advertising and Customer Experience (CX)

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, and KLWTT, a leading provider of automated marketing services in Southeast Asia, a member of Oracle PartnerNetwork (OPN), today announced that they have chosen to collaborate with Oracle to offer its Oracle Advertising and Customer Experience (CX) suite of offering to their customers.

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Through this association, iClick and KLWTT’s customers will be able to gain the benefits of a combined offering, leveraging iClick’s strengths in programmatic marketing and data; KLWTT’s leadership in implementing and executing automated marketing platform; and Oracle’s industry leading CX cloud solutions.

The COVID-19 pandemic and its resulting social distancing measures have spectacularly accelerated the transition of consumers and businesses into the digital realm. For marketers, this offers a great opportunity: those who adapt quickest to this digital transformation and respond with offering optimised digital customer experiences will gain significant competitive advantage.

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Key to gaining this advantage is the ability to connect customer data to a highly targeted and personalised experience in both digital advertising and messaging. This is where the new partnership offers a uniquely complete suite of solutions, bringing automated advertising and automated messaging together for the first time: true Marketing-as-a-Service.

Siva Ganeshanandan, General Manager and Head of Customer Experience Solutions, Oracle ASEAN & SAGE said: “Marketers today are looking for real-time engagement in the moment of interest and at scale. Whether they represent a B2B or B2C brand, marketers want to deliver proactive, relevant content consistently across channels to keep customers’ interest while researching and de-conflicting information.

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