Keysight Expands European Distribution Channel
Offering efficient digital access to Keysight distribution products
Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world, announced the addition of two new partners – Batronix and Batter Fly – to the company’s expanding European distribution network.
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“The addition of Batronix and Batter Fly to Keysight’s distribution network represents another step forward in the execution of our channel strategy, which offers customers digital, easy and efficient access to Keysight products,” said Alessandro Pino, director of Keysight’s regional indirect sales. “Both reselling companies have adopted an integrated web-based business model to complement Keysight’s highly technical field organization, enabling customers to rapidly source Keysight products.”
Batronix, established in 1999 with headquarters in Germany, is a leading online distributor well known for its excellent service, in-depth consulting and fast delivery.
“We are pleased to be able to offer our customers Keysight’s high-quality test and measurement solutions,” said André Bauer, CEO of Batronix. “Together with the Keysight team, we will provide a seamless customer experience, starting from initial consultation through ordering and shipping, to after sales service.”
Batter Fly, established in 2002 with headquarters in Italy, offers a high level of expertise in automotive, medical and industrial test equipment. The company has a strong market presence in R&D, production, maintenance, and educational industries with efficient web purchasing options.
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