Ohio’s iconic Jungle Jim’s International Market has partnered with Ideal™ to launch a first-of-its-kind digital circular
Ohio’s iconic Jungle Jim’s International Market has partnered with Ideal™ to launch a first-of-its-kind digital circular specifically designed to overcome a challenge most retailers don’t face, which is re-engaging customers who live 1-2 hours away and visit just twice a year.Unlike traditional digital advertising that targets local zip codes, Ideal’s patented technology identifies Jungle Jim’s shoppers and reaches far beyond the local community to find them wherever they live across the Midwest – keeping the brand top-of-mind between infrequent visits and encouraging at least one additional trip per year.
Jungle Jim’s draws customers from across the region to its massive 6.5-acre Fairfield and Eastgate locations, which stock over 250,000 SKUs. While most grocers focus on weekly shopping trips within a 5-mile radius, Jungle Jim’s customer base routinely travels 1-2 hours for a destination shopping experience – typically twice annually.
“Our customers don’t just shop – they make the trip,” said James ‘Jungle Jim’ Bonaminio, Founder. “This partnership with Ideal helps us keep that excitement alive between visits and inspire them to come back more often.”
Ideal built a custom distribution approach for Jungle Jim’s unique audience, pairing geographic flexibility with rich storytelling capabilities. The platform’s patented dynamic digital circulars integrate animation, rich video content, recipes, and interactive product demonstrations — bringing Jungle Jim’s theatrical in-store experience to life digitally and supporting the retailer’s one-of-a-kind format between visits.
This combination enables the retailer to:
- Target previous customers regardless of distance from stores
- Deliver Personalized, engaging promotions that capture the store’s immersive brand experience
- Drive measurable traffic increases with a minimum goal of one additional annual visit
- Maintain engagement with distant fans who plan trips around the destination shopping experience.
“Jungle Jim’s transcends local boundaries,” said Chris Miller, Vice President Retail Strategy at Ideal. “Our distribution model identifies past shoppers and expands reach to new audiences who share similar profiles — increasing frequency, engagement, and brand visibility far beyond the store’s immediate market.”
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