Manufacturer of iconic lifestyle brands consolidated its retail ecommerce tech stack with CommerceIQ to reach its ecommerce growth targets
CommerceIQ, the leading Retail Ecommerce Management Platform, has worked with Instant Brands, a leading designer, manufacturer and marketer of iconic consumer lifestyle brands like Instant, Pyrex, Corelle and CorningWare, to enable the company to help to scale and profitably grow its retail ecommerce business. Instant Brands was able to reach its ecommerce growth targets by consolidating its retail ecommerce tech stack with CommerceIQ’s all-in-one platform.
Instant Brands is driving its retail ecommerce growth with CommerceIQ automations and actionable insights, establishing a single source of truth, increasing business agility, and increasing share of voice – based on hundreds of variation improvements. And, by improving its share of voice on the digital shelf, Instant Brands was able to improve key category share on ecommerce marketplaces.
“At Instant Brands, we seek to grow our ecommerce business in a healthy way, so measurement and insights are extremely critical. We can’t make the right decision without the right data,” said Shubhankar Goel, Senior Director, Head of ecommerce marketing & DTC. “CommerceIQ provides the foundation of our ecommerce business, not only due to the strength of the platform’s automation and insights, but also due to its partnership and willingness to collaborate to meet our business goals.”
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“At Instant Brands, we seek to grow our ecommerce business in a healthy way, so measurement and insights are extremely critical. We can’t make the right decision without the right data”
Instant Brands manages a portfolio of seven prominent brands – Instant Pot, Corelle, CorningWare, Pyrex, Snapware, Chicago Cutlery and Visions – household names known for ingenious products to prepare and serve food. That means managing hundreds of SKUs across hundreds of retailers, all with demand accelerated by the increased spending on home goods and cookware during the pandemic.
With ambitious ecommerce growth targets, Instant Brands soon recognized the need to consolidate its retail ecommerce tech stack to achieve full visibility and control over the retail marketplaces in which it operates. Using CommerceIQ’s all-in-one Retail Ecommerce Management platform, Instant Brands now has a single source of analytics, and automation to manage and grow its business across all retailers including Amazon, Walmart and Target, and many more. Instant Brands is able to not only drive business efficiency, but also create an improved customer experience by reducing out of stocks, and removing third-party variants and duplicate listings – all automatically.
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With both Instant Brands and CommerceIQ’s focus on innovation, they collaborated not only to meet Instant Brands’ existing business needs, but also anticipate its future needs. With a customer-first product strategy, the companies partnered to test and develop what became CommerceIQ Market Share. CommerceIQ was nimble and open to building for Instant Brands’ needs, leading to a product now utilized by hundreds of brands to boost profitability in their key categories. Instant Bands will continue to be an early partner driving innovation internally and at CommerceIQ.
“With retail ecommerce representing a majority of ecommerce revenue, managing this complex environment can be make-or-break for consumer brands. Many brands manually integrate up to nine siloed vendors to run their retail ecommerce business, leading to wasted budgets and a disjointed view of their business’ health,” said Guru Hariharan, CEO, CommerceIQ. “Instant Brands’ experience shows how a unified platform for retail ecommerce automation and insights can accelerate business growth. We are proud to partner with a leader like Instant Brands to not only transform their retail ecommerce business, but also to continue to drive innovation on the CommerceIQ platform.”
