InPlayer Partners with Original Syndicate to Power Live, Virtual, Hybrid Events Monetization
Partnership to Facilitate End-to-End Solution for Events Production, Monetization of Virtual Audiences
InPlayer, the market-leading monetization and subscriber management platform, today announced it is partnering with Original Syndicate, the industry leader in brand experience, media and entertainment, consumer and business-to-business event design and production, to offer video authentication, monetization and subscriber management functionalities as part of the latter’s solutions and Remote XR technology.
InPlayer offers push-button solutions for streaming monetization — including everything from concerts and sporting events to trade shows and meetings. Original Syndicate is an event production company that activates paid media and entertainment, B2B brand seminars, conferences and the like both in person and virtually. The company will use InPlayer’s registration and monetization tools to offer an end-to-end solution for their customers. InPlayer also has authentication capabilities that will ensure Original Syndicate customers receive high-level protection of access to content.
“Technology is revolutionizing the way we interact and engage with one another, and this incredibly cohesive partnership brings together a comprehensive event management solution, giving customers the opportunity to not only grow brand loyalty and engage their audiences but also drive revenue,” InPlayer CEO George Meek said. “The InPlayer-Original Syndicate partnership enables brands, concert, festival and media companies all over the world to rapidly deploy and monetize custom event experiences and livestreams.”
Both essential players in supporting the future of the events industry, the two companies are integrating their features to promote and deliver engaging PPV (pay-per-view) live or pre-produced events and on-demand content. This all-in-one, comprehensive digital event production and monetization solution brings together two leaders in the streaming events space.
With InPlayer, Original Syndicate can now easily launch and monetize scalable, immersive live, virtual and hybrid video experiences for their audiences, allowing the company’s customers to create real-time connections with wall-protected, secured livestreams across all devices. Additionally, Original Syndicate customers will be able to pre-sell tickets to livestreams and measure the success of an event through post-event analytics that are part of InPlayer’s product offerings.
“Brands have zero tolerance for failure even with the uncertainty and demands presented by COVID-19, which has forced their plans to shift moment to moment,” according to Original Syndicate executive partner Ben C. Roth. “Our clients have their reputations and all of their investments on the line, which means they need the kind of low-risk live and virtual event and broadcast solutions and end-to-end services the InPlayer-Original Syndicate partnership presents.”