Nearly 200 BPOs, consultants, digital marketing agencies, SIs and VARs joined forces with Infobip in 2021 to create end-to-end, omnichannel customer experiences for their clients
Global cloud communications company Infobip announced that its strategic channel partnerships have tripled to 280 in 2021 following enhancements to The Infobip Partner Connect Program, which helps partners and their customers transform business opportunities at scale by connecting them to powerful communications solutions and expertise.
Infobip’s Partner Connect Program typically offered a dedicated partner development manager, access to relevant tools and support teams to maximize the partnership journey – from integration, business planning and identifying opportunities to approaching clients and implementing use cases. However, using feedback from the ecosystem, Infobip revamped the program with elements designed to accelerate the market potential via partnerships on the world’s most connected cloud communication platform to be ready to scale every opportunity. Leveraging Infobip’s global network of more than 650 direct operator connections, spanning more than 200 countries, Infobip partners can tap into a customer engagement and service market projected to exceed $25 billion by 2025.
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“Our Partner Program allows partners to leverage our global experience, connectivity, communication solutions and industry expertise to expand their sales footprints, diversify their networks of users and create innovative client solutions that drive business growth.”
Central to Infobip’s improved Partner Connect Program is its emphasis on personalized and in-person engagement via partner managers as well as digital engagement via Infobip’s new Partner Relationship Management model. It offers a personal relationship wrapped in a digital experience.
The program tracks for the types of organizations that want to partner – including business process outsourcers (BPOs), consultants, independent software vendors (ISVs) and custom software developers, marketing and digital agencies, systems integrators and value-added resellers (VARs). It means that on top of enabling partners to sell, service and build on Infobip solutions, Partner Connect now caters to consultants and SIs that want to sell its cloud communications and create their own service wraps, and ISVs that want to integrate Infobip’s omnichannel products into their solutions to give their customer more choices and monetize the result. It also caters to VARs that want to sell omnichannel solutions and services, BPOs that want to build customer engagement into their service offering as well as digital agencies that want to ensure their customers’ brands are the most connected via their campaigns and customer engagement efforts.
“Creating connected customer experiences is at the heart of what we do and central to partners’ clients’ digital transformation,” said Veselin Vuković, vice president of strategic partnerships at Infobip. “Our Partner Program allows partners to leverage our global experience, connectivity, communication solutions and industry expertise to expand their sales footprints, diversify their networks of users and create innovative client solutions that drive business growth.”
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