Immersion and Nissha Partner on New Automotive Interface Designs
Immersion licenses technology to Nissha for high-definition haptics in automotive products
Immersion Corporation, the leading licensor of haptic technologies, and Nissha, a global supplier of touch sensors, decorative film and molded parts, announced a partnership to integrate Immersion’s haptics technology into automotive interface solutions. Under the agreement, Immersion will license its Active Sensing™ technology and patents to Nissha.
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“Our partnership with Immersion provides us access to its industry leading technology and designs.”
“Nissha is excited to develop haptic enabled interface solutions for the automotive market,” said Kazuhiro Nishikawa, Vice President and Senior Director of Mobility Business Unit, Nissha. “Our partnership with Immersion provides us access to its industry leading technology and designs.”
“Increasingly automotive OEMs are utilizing haptics to innovate the user experience in new vehicle interface designs,” said John Griffin, VP of Products and Marketing, Immersion. “We’re excited to be working with Nissha to bring more solutions with our technology to the automotive market.”
Immersion’s automotive technology provides advanced control for haptic systems, making it possible to create programmable buttons that click, sliders with haptic feedback on every increase, and dials that turn like the real thing. Immersion technology is used throughout the automotive industry to power touchscreens, touchpads, and related interfaces.
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