SalesTech Star

Home Brew Online Opts for Brightpearl to Raise the Bar for Multi-Channel Growth

Home Brew Online

Home-brewing e-retailer Home Brew Online is the latest merchant to raise a glass to future growth, after signing up with Brightpearl to transform their multichannel retail operations.

With Brightpearl’s flexible retail operating system (ROS) in place, the homemade beer and ale specialist will benefit from the solution’s cutting-edge range of retail-focused features, including a powerful Automation Engine, game-changing Demand Planner and industry-leading Plug & Play integrations for advanced connectivity. The team will also gain 360-degree visibility across their entire business with Brightpearl acting as their central source of truth.

Based in York, UK, Home Brew Online is a ‘one-stop-shop’ for everything home-brewing, selling a range of beer, wine and cider as well as brewing kits, kegs and ingredients to brewing enthusiasts. With nearly two decades in business, the merchant sells direct-to-consumer and wholesale via its BigCommerce website and through channels such as Amazon and eBay and is one of the largest independent home-brewing suppliers in the UK.

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With plans for rapid growth that includes overhauling their tech stack, the Home Brew Online team had called last orders with its unfit order management system (OMS), Orderwise, which was halting their expansion and growth efforts and slowing down processes in inventory, ordering and shipping. The OMS also lacked connectivity to third-party apps the brand uses, such as Xero, and offered little in the way of reporting, marketing analytics or responsive customer support, which was causing the team major frustrations.

The beer and brewing retailer has now raised the bar with Brightpearl, which was set up with Home Brew Online in a lightning fast time. The solution’s easy Plug & Play integrations and robust API meant it seamlessly connected to Xero, and will swiftly extend to any third-party apps the brand adopts in future, meaning that with Brightpearl’s flexible and scalable ROS in place, the firm can truly Grow Fearlessly..

The retailer’s limited inventory visibility has also been solved with Brightpearl’s purpose-built Automation Engine, which automates and streamlines operations such as inventory management, ordering, warehouse, shipping and fulfilment, and offers real-time performance insights across multiple warehouses and channels in just a few clicks. Key team members at Home Brew Online can now give up their manual packing and ordering workflows and refocus their time towards growth and innovation.

The brand will also benefit from Brightpearl’s leading Demand Planner tool, which offers data-driven demand forecasting and stock replenishment functionality so the team can make better purchasing decisions than they could with Orderwise and boost their bottom line.

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The slow customer service Home Brew Online reported, a common occurrence with basic OMS providers, is replaced with Brightpearl’s phenomenal 24/7 support – while the solution’s CRM software and advanced reporting and analytics functionality will allow the brand to create targeted marketing campaigns that they previously lacked the insight for.

Overall, with Brightpearl acting as the brand’s central source of truth for all operations, channels and departments, Home Brew Online will benefit from real-time, connected performance insights across their entire business.

“As the ever increasing requirement for efficiency in ecommerce places more demand on operating systems, Home Brew Online is delighted to have partnered with Brightpearl, to use their cutting edge technology to further enhance our systems, leaving our team to focus on core objectives,” said John Harbisher MD, Home Brew Online Ltd. “Our partnership will ensure that we remain at the forefront in our industry, continuing to offer an unrivalled experience to our loyal customers.” – John Harbisher MD, Home Brew Online Ltd

Justin Press, SVP Customer Success at Brightpearl, said, “As many fast-growing retailers discover, a basic OMS will break under the complexities of multi-channel growth, completely halting business. In contrast, Brightpearl’s agile, connectable ROS is created for the e-commerce environment of tomorrow, and its flexible infrastructure is purpose-built to grow as your enterprise does. We’re thrilled Home Brew Online signed up with Brightpearl at exactly the right point in their scaling journey – they now have the perfect mixture for Growing Fearlessly.”

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