Partnership Streamlines Vendor Onboarding and Purchase Order Financing for Marketplace Sellers
Growvana, Rebelution’s advanced e-commerce enablement platform, announced a strategic partnership with Settle, the leading provider of flexible working capital for modern CPG brands. The collaboration provides brands with seamless access to Growvana’s operational infrastructure and non-dilutive financing through Settle’s Working Capital product, enabling eligible brands to scale profitably across first-party (1P) retail channels.
Through this collaboration, brands now have access to:
- Secure 1P vendor status with top retailers
- Financing for purchase orders and inventory without giving up equity
- Tools to automate order fulfillment, payments, and cash flow visibility
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“First-party retail is the holy grail for many brands. It offers higher margins, better control over customer experience, and faster payment terms,” said Rohan Thambrahalli, founder and president of Growvana. “However, breaking into this space has historically been challenging and capital-intensive. This collaboration allows us to simplify access and execution for our customers, unlocking new levels of scale and profitability for emerging brands. We are incredibly excited to help even more manufacturers build sustainable retail businesses.”
Growvana’s tech-enabled platform automates 1P vendor onboarding, EDI/API setup, and fulfillment workflows. In parallel, Settle’s Working Capital product offers eligible brands upfront financing, with flexible repayment terms between 30 and 180 days. Together, these offerings deliver a powerful combination of retail access and flexible cash flow support, ultimately giving brands the ability to grow fast without diluting ownership or overextending reserves.
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Uniquely positioned to accelerate brand growth in 1P retail, Growvana delivers the strategic guidance and operational muscle manufacturers need to succeed. From navigating retailer requirements to scaling fulfillment operations, Growvana helps brands turn complexity into opportunity.
