Groove and Seismic Announce New Integration for Building Lasting Relationships and Accelerating Revenue in a Digital-First World

Groove, the leading sales engagement platform for enterprises using Salesforce^®, and Seismic, the industry-leading sales enablement platform, today announced a new integration that enables joint customers to deliver relevant, approved, compliant content through a single, easy-to-use interface.

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“Personalization is no longer a nice-to-have, but rather is an expectation from customers in today’s digital-first B2B sales environment”

According to Gartner’s 2020 Future of Sales research, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. In today’s digital and remote B2B sales environment, this integrated solution bridges a critical gap between the point of engagement and Salesforce that helps companies quickly realize time-to-value — all without a heavy lift from their IT or application development teams. Together, Groove and Seismic provide revenue teams and their leaders with a powerful solution for building lasting relationships, remotely or in-person.

This new integration provides Groove and Seismic customers with seamless access to content in Seismic. It improves productivity and empowers reps to easily send personalized content from within their daily workflows.

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“We’re very excited about using Groove and Seismic together to streamline how our revenue team delivers value to our customers and prospects,” said Kishen Mistry, Director of Global Sales Strategy and Technology at TIBCO. “Enabling our sellers to access Seismic content within their Groove workflows will be a huge productivity boost, resulting in a better sales experience for everyone.”

Integration Benefits

• Streamline Workflows: Access all relevant content and CRM data in one place, eliminating the back and forth between systems.
• Increase Customer Satisfaction: Quickly build repeatable email templates, giving reps time to focus on nurturing relationships and delivering on client requirements.
• Make Informed Decisions: Combine Groove’s engagement and account insights with Seismic’s content performance data for comprehensive intelligence on every deal.

Groove and Seismic share a customer-first approach in helping revenue teams engage their clients in a customized, data-driven, and scalable way while maintaining high compliance standards. Seismic’s sales enablement capabilities empower teams to build stronger relationships with buyers using dynamic, tailored content. Groove makes these capabilities more accessible and powerful with easy-to-use sales engagement features that enable companies to realize the promise of their CRM investment in a digital-first world.

“Revenue teams need to embrace digital transformation to engage the ‘everywhere customer,’ and Groove’s new Seismic integration provides reps with the integrated platform that they need to do so in an efficient and measurable way,” said Tehsin Daya, Head of Partnerships for Groove. “It’s never been easier to engage prospects and customers with the most relevant content at the right time.”

“Personalization is no longer a nice-to-have, but rather is an expectation from customers in today’s digital-first B2B sales environment,” said Preseetha Pettigrew, Seismic Global Vice President, Strategic Alliances. “This integration with Groove streamlines the seller workflow, allowing frontline teams to focus on nurturing relationships and deliver greater value to clients. I look forward to seeing how our joint customers benefit from this partnership.”