Gopuff and McLaren’s Formula 1 Team Announce New Global Partnership, Celebrating Two of the Fastest Brands in Delivery and Motorsport
The exclusive global partnership will feature Lando Norris and Daniel Ricciardo delivering exclusive merchandise, experiences and more in the celebration of speed
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced it has joined McLaren’s Formula 1 Team as the Official Instant Delivery Partner. The multi-year agreement comes as Gopuff continues its rapid global expansion and will bring together one of the fastest in delivery with one of the most successful teams in motorsport.
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“Gopuff is the pioneer of the instant delivery category in the U.S., which has seen rapid global expansion over the past year along with remarkable growth in Europe. We look forward to collaborating on campaigns and going racing together.”
Fans can catch a glimpse of Gopuff and McLaren’s partnership in action at key races during the 2022 season, including in the U.S., UK and France, where Gopuff branding will be featured on the race team’s iconic cars. The partnership will also come to life through rich fan experiences and rewards.
“McLaren is an iconic brand focused on delivering premium experiences, much like Gopuff,” said Daniel Folkman, SVP of Business at Gopuff. “Just as this prestigious race team is known for speed, we are known for delivering fast, seamlessly, and reliably to our customers. Being the exclusive instant delivery partner of McLaren’s Race Team creates a new opportunity to connect with our respective fans and customers, and have some fun along the way.”
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Throughout the partnership, Gopuff and McLaren will deliver unique experiences for fans and customers in select markets. To kick off, Lando Norris and Daniel Ricciardo hung up their helmets and swapped race cars for supercars. Taking to the streets of London, the duo surprised lucky McLaren superfans with a once-in-a-lifetime delivery from Gopuff, while Gopuff-branded McLaren cars also raced around town and were seen at iconic locations, including Tower Bridge. Additionally, UK customers who order on Gopuff before Feb. 20, 2022 will be automatically entered into a prize draw where one lucky customer will get the chance to win the ultimate VIP McLaren Formula 1 race weekend experience, which includes a visit to the McLaren Technology Center, exclusive race viewing, a ride in a McLaren supercar and more exciting experiences. (Customers must meet the minimum order value).
“We are delighted to announce our partnership with Gopuff ahead of the 2022 season,” said Zak Brown, CEO of McLaren Racing. “Gopuff is the pioneer of the instant delivery category in the U.S., which has seen rapid global expansion over the past year along with remarkable growth in Europe. We look forward to collaborating on campaigns and going racing together.”
Gopuff created instant commerce and has more than 70 percent market share in the United States (according to YipitData). The partnership announcement follows a string of successes for Gopuff, which expanded across key markets in the U.S. and launched in Europe late last year—the first move outside of its native U.S.—and is now available in France, as well as more than 15 United Kingdom cities, with more on the horizon.
