GO, Car Subscription Startup, Closes $41M Round to Reimagine Car Shopping
A New Alternative to Car Ownership, Company Launches Operations in Four Markets
GO, a first-of-its-kind car subscription startup, today announced that it has secured a $41 million round of financing led by Synterra Capital Management. This funding will enable the company to grow its fleet substantially and expand service nationally.
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“Through technology, innovation and efficiency, GO brings customers a seamless experience and lower prices”
Distinct from traditional auto lease and finance, GO’s model offers subscribers a simple and affordable alternative. GO is now live in four states, including Pennsylvania, Florida, New Jersey and Delaware, with plans to announce additional markets later this year.
“We created GO to transform and simplify the experience of getting a car. This partnership with Synterra will accelerate our growth as we expand to meet customer demand in new markets,” said Michael Beauchamp, GO’s Founder and CEO.
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Through the service, customers in available markets can order their car online in around 4 minutes and save up to 25% per month. There’s no down payment, and the entire process is handled virtually. In most cases, cars are even delivered to the customer’s home at no charge.
GO is the first company to offer a car subscription service geared specifically toward daily drivers, unlike previous car subscriptions that focused on swapping vehicles and short-term use. With significant advantages over traditional car buying, GO’s innovative model promises to change the industry and represents a new paradigm for car shoppers.
