FullContact and Optimizely Announce Partnership to Personalize the Customer Journey in Real Time
FullContact, the industry leader in consumer identity resolution as a service, announced a new partnership with Optimizely, the real-time personalization tool helping marketers unlock their digital potential through high-performing customer experiences. This partnership enables a 360-degree view of the customer, offering an unmatched ability to identify people across touchpoints and personalize the customer’s online journey in real time.
“Going beyond the surface to gain deep insights into…previously unrecognized visitors enables better service and opens the door to real-time personalization, improved analytics and true measurement.”— Christopher Harrison, FullContact CEO
Trusted by 9,000+ businesses, Optimizely has partnered with FullContact to help improve marketing effectiveness. With this integration, joint customers will have access to FullContact’s obfuscated personID, a persistent identifier that maps to each customer data fragment while respecting privacy and person-level permissions.
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“We’re excited about what this partnership means for modern marketing,” said Christopher Harrison, FullContact CEO. “Going beyond the surface to gain deep insights into customers who were previously unrecognized visitors enables better service and opens the door to real-time personalization, improved analytics and true measurement.”
With over 10 billion offline and online identifiers, FullContact’s Identity Graph leverages machine learning to help marketers recognize people across platforms. Marketers now have access to 700+ person-level insights, making richer marketing communication that much easier.
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“Optimizely is very excited to be partnering with FullContact to empower digital and product teams to unlock digital potential by combining the Optimizely Digital Experience Platform with real-time, privacy-safe Identity to give our customers greater scale and velocity,” said Carina Conaghan, VP of Technology Partnership.
Optimizely offers marketers an enhanced ability to exceed customer expectations by empowering digital experiences that conform to customer behavior, preferences, and history. FullContact’s data intelligence integrates seamlessly into Optimizely’s platform, offering marketers complete control over customer and company data while unlocking real-time personalization and optimization capabilities.
