Farmstead and Halla Partner to Help Grocers Predict What Digital Shoppers Want—From Ordering to Delivery
Together, Grocery OS and Halla enable grocers to accurately predict customer substitutions, recommendations and searches to boost sales
Farmstead and Halla announced today a new partnership intended to help grocers better personalize their ecommerce offerings, by using Halla’s Taste Intelligence engine along with Farmstead’s Grocery OS platform.
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Farmstead’s Grocery OS solution includes everything a grocer or retailer needs to get a dark-store delivery operation up and running in just 2-3 weeks, from commercial real estate space to inventory sourcing to delivery. Farmstead also operates a fast-growing grocery ecommerce business, and leveraged its own technology to become the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets.
Halla, the Taste Intelligence company and creator of the only human preference engine designed for grocery, uses its Taste Intelligence engine to show shoppers the most enticing product recommendations, the best possible substitutions for out-of-stock items, and the most relevant search results for each specific shopper, at every digital touchpoint in the customer journey—all in real-time. This results in bigger baskets for grocers and better shopping experiences for customers.
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Together, Farmstead and Halla can provide a solution for starting and efficiently operating a grocery ecommerce business, including being able to predict what a shopper will want to buy next, which is proven to increase basket size and sales. With the machine-learning powered prediction engine and digitized, dynamic inventory control that Grocery OS offers, the substitutions, recommendations and searches can take into account parameters such as what’s currently in stock for same-day delivery and the customer’s preference and purchase history, so that grocers can minimize out-of-stocks and better understand and meet customer demand.
“Data has become a significant advantage for retailers, and those who leverage it wisely are going to win more market share,” said Pradeep Elankumaran, Co-founder and CEO of Farmstead. “Having Halla data and insights along with Grocery OS helps grocers provide more value to customers while increasing their own sales. We’re excited to work with Halla to help our joint customers boost basket sizes.”
