Extend Named BigCommerce Elite Technology Partner

Partner Management & Channel EnablementPrice Optimization & Revenue ManagementSales Engagement

By STS News Desk On Feb 18, 2022

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Extend offers customized, consumer-friendly product protection plans to help fast-growing BigCommerce merchants enhance the post-purchase experience

Extend announced it has been named a BigCommerce Elite Technology Partner, providing approximately 60,000 BigCommerce merchants access to Extend’s tailored protection plans and extended warranties. Beginning today, BigCommerce merchants can integrate Extend’s tech-enabled, product protection stack through the BigCommerce App Marketplace.

“Like BigCommerce, Extend is transforming the eCommerce landscape by empowering merchants to grow their businesses online and improve customer satisfaction,” said Rohan Shah, Extend co-founder and SVP of Strategy, Partnerships and Business Development. “We are thrilled to serve among BigCommerce’s Elite Technology Partners and reach even more merchants, providing them flexibility at every step of the product protection process for the best customer experience.”

A leader in tech-based product protection and a BigCommerce 2021 Partner Awards finalist, Extend allows merchants to build better customer relationships and increase revenue with its full stack product protection platform. Powered by AI technology and underwriting capabilities, Extend’s platform enables offer optimization, rapid claims resolution, and a seamless end-to-end customer experience.

Merchants across Extend’s industry verticals have seen higher repeat purchase rates. For example, the repeat purchase rate among customers who have purchased a protection plan for furniture is on average 9.3 percent higher than the repeat purchase rate for customers who haven’t.

“Extend gives our merchants the ability to modernize their product protection services to deliver quick resolution to product claims, while driving maximum revenue through tailored programs that optimize conversions and influence repeat business,” said Russell Klein, Chief Commercial Officer for BigCommerce. “By using innovative AI-technology, Extend is bringing a fresh approach to extended warranties and protection plans that replace the stigma of complexity with a smooth customer experience from start to finish.”

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