Expandi Limited today announced the acquisition of 100% of Kompass in a transformational transaction that creates the largest independent European provider of B2B data, technology, media and services, in a market long dominated by US-based titans.
With this acquisition, the combined group—with more than 250 employees across 8 countries—will be uniquely positioned to deliver true end-to-end solutions to any company in the world looking to promote and sell their products and services to business customers across six continents.
Raffaele Apostoliti will add the CEO responsibility at Kompass to his current role at Expandi, while the current CEO of Kompass will remain as Strategic Advisor ensuring continuity and strategic guidance during the integration phase and all existing shareholders of Kompass will become shareholders of Expandi, confirming their strong support to the project of building an European champion in the B2B tech sector.
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A New European Champion in B2B Adtech, Martech and Media
Kompass brings to the new group:
- An unmatched database of more than 70 million companies worldwide and an AI powered prospection suite “Easybusiness”
- Over 20 international distributors ensuring strong local presence
- Kompass.com localized in 25 languages and one of the most visited B2B websites globally and the largest European Marketplace with 4 million visitors monthly, enabling advertisers to reach buyers in more than 50 countries
Expandi contributes:
- Market-leading, award-winning technology platforms in B2BÂ Adtech and Martech, widely recognized by global industry analysts
- Deep expertise in orchestrating data-driven, multi-channel B2B campaigns for global and regional brands
Together, Expandi and Kompass will form the largest integrated B2B information and activation platform in Europe, combining proprietary data, media reach and execution capabilities under one roof.
Special focus will be given to addressing the large community of importers and exporters who have been recently impacted by higher barriers in world trade and can now leverage a globally recognized platform to promote and sell their products internationally.
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From Strategic Alliance to Full Integration
The two organizations entered a strategic alliance in May 2025 and, over the last nine months, have already delivered several joint initiatives, including:
- A unified data stack combining Kompass’s firmographic and AI search-based intelligence with Expandi’s media signals
- Integration of Kompass.com with B2BStars.com to create a seamless experience from data discovery to campaign activation
- A new generation of AI-based solutions, including:
– A purchase intent offering that uniquely merges media-based behavioral data from Expandi with search-based intent data from Kompass
– AI-driven activity classification that refines segmentation beyond traditional codes
– An online AI product KSales to help users explore markets, identify targets and generate insights in natural language
In the coming months, the new Group will announce additional AI-powered products and services, outlining how its entire offering to clients is being reshaped by artificial intelligence—from audience discovery and scoring to personalized activation and measurement.
Strategic Rationale and Benefits for Clients
By combining Kompass depth and breadth of global B2B data with Expandi Limited’s activation platforms and media capabilities, clients will benefit from:
- A single partner for data, strategy, media, technology and services across EMEA, the Americas and APAC
- Better coverage of mid-market and long-tail accounts, which are often underserved by US-centric providers
- Stronger data sovereignty and compliance options for European clients, with infrastructure and teams rooted in Europe
- Faster go-to-market: from identifying ideal customers to running omnichannel campaigns and measuring ROI within one integrated ecosystem
