Equilar and Salesloft Partner to Deliver Real-Time Executive Transition Signals

Equilar, a pioneer in executive intelligence, and Salesloft, provider of the only Revenue Orchestration Platform that prioritizes, automates, and recommends actions to drive business, are excited to announce the integration of Equilar Executive Transition Signals into Salesloft Rhythm. This collaboration comes on the heels of the Salesloft Summer 2024 launch of new AI-powered signal-based selling capabilities. The integration equips Salesloft users with real-time insights into executive transitions and immediate next steps, adding a new dimension to their sales workflows.

“Our collaboration with Salesloft marks a significant leap in providing sales teams with actionable intelligence at their fingertips. Equilar Executive Transition Signals ensure that Salesloft users can navigate buyer activity seamlessly, enhancing their efficiency and success in closing deals.”

Equilar Executive Transition Signals are powered by the robust Equilar ExecAtlas database, which includes more than 2.9 million profiles. Equilar Signals trigger Salesloft Plays, which prioritize actions in Rhythm using Salesloft’s proprietary Conductor AI. This provides users with immediate and impactful signals about executive appointments, promotions, and departures. These buyer signals help sellers to hyper-focus their efforts on timely and relevant interactions with key decision-makers, ultimately surfacing new opportunities and providing context on deals in process.

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David Chun, Founder and CEO of Equilar, comments on the partnership, saying, “Our collaboration with Salesloft marks a significant leap in providing sales teams with actionable intelligence at their fingertips. Equilar Executive Transition Signals ensure that Salesloft users can navigate buyer activity seamlessly, enhancing their efficiency and success in closing deals.”

Key Features of the Salesloft and Equilar Partnership:

• Real-Time Signals: Sales teams can stay ahead with real-time notifications on executive appointments, promotions, and departures directly within Salesloft
• Rhythm Integration: Equilar Executive Transition Signals trigger Salesloft Plays that are prioritized in Rhythm by Conductor AI, enabling users to create actionable Plays that prompt sellers to follow up on crucial decision-maker transitions at the most opportune moments
• Live Feed Notifications: Equilar Signals create notifications in users’ Live Feed, streamlining access to critical information on target accounts

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“Equilar’s Executive Transition integration means our customers can listen to critical buying signals and act on them immediately,” said Ellie Fields, Chief Product and Engineering Officer at Salesloft. “As champions change roles, sellers can identify a critical opportunity in the buying cycle and move quickly to engage the buying team – all in real-time and from a single platform.”