Dollar Tree, Inc introduced its new retail media network, Chesapeake Media Group, an innovative platform for brands to engage with their customers in a personalized and ultra-targeted digital experience like never before. The key benefit, backed by insight and analytics, offers brands the ability to instantly connect with shoppers, contributing to purchase decisions in real time.
The Company’s Family Dollar brand also announced its partnerships with Swiftly and Aki Technologies to support the new digital platform, which offers consumer packaged goods (CPG) Brand partners with fully-managed services through ad placements on the refreshed Family Dollar mobile app and FamilyDollar.com.
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“Brands will be able to directly reach millions of families across America through a variety of digital options made possible through our newly-formed retail media network, Chesapeake Media Group, powered by Swiftly and Aki,” stated Richard McNeely, Enterprise Chief Merchandising Officer. “We are excited to provide our CPG Brand partners with an efficient, one-stop-shop to instantly engage with their customers through an innovative, tailored approach.”
“We are excited that our technology platform is helping to power Chesapeake Media Group, enabling Family Dollar to create new and meaningful ways to connect leading brands with millions of shoppers across its nearly 7,900 stores and digital properties to drive measurable sales results both in-store and online,” said Sean Turner, co-founder and CTO of Swiftly Systems. “The launch of Chesapeake Media Group is a great example of a brick and mortar retailer leveraging their own retail media network to unlock new forms of digital ad revenue to drive sales.”
“Family Dollar stands out among retailers for its deep commitment to suppliers and customers – resulting in tremendous growth in 2020,” said Scott Swanson, Aki Technologies CEO. “They clearly understand the challenges that marketers face in today’s landscape – that it takes exceptional, personalized advertising to cut through the noise and activate consumers. We could not be more excited to empower their suppliers with our unique approach to personalized advertising.”
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With approximately 14 million users registered in the Family Dollar Smart Coupons® program, nearly 7,900 Family Dollar stores across the U.S. and plans to open hundreds of new stores annually, the Company is focused on leveraging its assets to deliver great values for shoppers. In a fast-growing, multi-billion dollar CPG engagement space, Chesapeake Media Group will offer a unique experience for CPG Brand partners to leverage dynamic ad placements, targeted content, sponsored searches, and product recommendations.
As part of this offering, the Chesapeake Media Group provides full-funnel solutions and closed-loop reporting. Key strategies include promoted items, category takeovers, brand experiences, premium advertisements and coupon placements, personalized videos, static interstitial advertisements, expandable rich media and standard banners, along with analytics that optimize performance to maximize results.
Since the Chesapeake Media Group’s recent launch, the Company has already begun to create meaningful ways of connecting its broad customer base with key CPG Brand partners who have initiated their campaigns.
“As a growth company, we are focused on continuing to advance and evolve our offerings in order to deliver long-term value to all of our stakeholders, including customers, suppliers, associates, and shareholders,” added Mr. McNeely.
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