Dell Establishes Partnership with Deep North
Companies to Jointly Demonstrate Their Combined Technology at Groceryshop 2022
Deep North, the intelligent video analytics company, and Dell Technologies announced a partnership. Together, they are bringing world-class, AI-driven video analytics in a highly scalable architecture to global customers. As part of the partnership, the companies are jointly demonstrating their combined technology in action at Groceryshop 2022 in Las Vegas from September 19-22 at Booth #135.
Dell and Deep North are enabling stores, shopping malls and other commercial spaces to better understand consumers’ behavior in the retail environment, taking traditional retail analytics a step further to help businesses drive strategic business outcomes. With Dell edge computing technologies combined with Deep North’s artificial intelligence and computer vision software, businesses can use their existing on-site video cameras to overcome challenges such as erroneous foot traffic data, frequent stockouts, ineffective staffing, and line abandonment. In addition, businesses can gain real-time data on important in-store metrics such as customer behavior, shopper journey, checkout compliance, and shelf engagement to increase sales, lower costs, and improve the customer experience.
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“This partnership not only brings us one step closer to digitizing physical environments into actionable insights, but it creates an even level playing field against E-commerce allowing brick-and-mortar stores to grow,” said Rohan Sanil, CEO and co-founder of Deep North. “More and more consumers prefer shopping in brick-and-mortar stores every day, and by partnering with Dell we will achieve a customer experience like no other where customers want to come back.”
