MDR Leader Increases Sales Enablement Tools and Rewards Partners for Investment in Deepwatch
Deepwatch, the leader in advanced managed detection and response (MDR), announced significant enhancements to the company’s established Xcelerate Channel Partner Program to recognize and reward partner expertise and investment at each level.
“As a channel only company since inception, Deepwatch is constantly working to evolve and enhance our Channel Partner Program to ensure partners feel supported and invested in the company,” said Lori Cornmesser, Senior Vice President of Global Channel Sales and Alliances at Deepwatch. “With these new enablement tools and additional tiered investments, channel partners are now more incentivized than ever to collaborate with Deepwatch and extend our MDR offerings into their customer base.”
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The Xcelerate new partner tiering framework provides partners access to various financial and business benefits, from training and tools, to market development funds (MDF) and partner advisory councils. Partners enter at the Silver Tier and meet a combination of revenue and specialization requirements to achieve higher tiers, including Gold and Platinum.
“Deepwatch brings an intuitive approach to working with channel partners that combines the best interests of both parties. As a long standing partner of the company, we are excited to see the fresh changes to the program that will further entice new partners to join the already established channel for the company,” said Justin Domachowski, Founder & CEO at Defy Security. “Deepwatch was one of the first companies to truly understand how to best engage with the channel partner community and these new enhancements prove the company is truly channel first.”
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Deepwatch Academy
To support our partner community in our shared goals, Deepwatch Academy was built to provide a simplified view of upcoming sales training opportunities, sales resources, our Deepwatch Expert Engineer Program – Certified eXperience (DEEP-cx), and other useful resources. Deepwatch Academy is filled with learning resources and exercises that will help partners confidently provide security solutions and gain more market share.
Within the Deepwatch Academy, partners will find sales training to help learn about various Deepwatch solutions and their value to customers. In addition, partners can find case studies, webinars and schedule training sessions.
The DEEP-cx Technical Training Program offers dynamic, in-person and virtual experiences that encompass the expanded family of Deepwatch Expert Engineer Program certifications, which includes DEEP – Certified Influencer and DEEP – Certified Advisor.
