Cyware, has been recognized by CRN, a brand of The Channel Company, with a prestigious 5-star rating in its 2023 Partner Program Guide.
This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.
For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
Read More: How Price Optimization Can Simplify the Complex in Enterprise Sales
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Cyware has significantly increased its commitment to the channel, hiring industry veterans and expanding its marketing capabilities. Their channel-first program reinforces their commitment with an advanced partner portal, streamlined processes, easy access to all sales resources, and direct engagement with Cyware personnel.
“Our goal is to drive brand awareness in the channel by building a world-class partner program that complements our award-winning solutions,” said Anuj Goel, Cyware CEO. “Our goal is to accelerate our partners’ success through enhanced onboarding and enablement, in addition to access to our world-class technical resources, no-cost certification, and a tier-less partner program which allows partners regardless of their size and scale to achieve success right from the onset.”
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
Read More: SalesTechStar Interview with Scott Little, Chief Revenue Officer at WalkMe
