Cushman & Wakefield, a leading real estate services firm, announced an agreement with Placer.ai, the world’s most advanced foot traffic analytics platform, which will enhance the firm’s ability to help clients make data-driven decisions about their portfolios, particularly in the retail sector.
Cushman & Wakefield and Placer.ai Partner to Deliver Retail Analytics
By adopting Placer.ai, Cushman & Wakefield will equip the firm’s professionals to demonstrate key statistics about a property and its tenants to clients, including the nearby competitive landscape, consumer foot traffic, engagement metrics, cross-shopping locations and more. The firm will deploy the platform across the U.S.
“In the current environment, it is imperative that tenants and property owners – especially in the retail sector – understand where they have the best chances of success and how a location can optimize the goods or services they offer,” said Barrie Scardina, Head of Retail for Cushman & Wakefield in the Americas. “By adopting technology solutions like Placer.ai, Cushman & Wakefield empowers clients to make well-informed, data-driven decisions about their portfolios.”
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Cushman & Wakefield collaborated with Fifth Wall, a venture capital firm with which it has a strategic relationship, during the selection process to set a framework around choosing a technology solution that was a right fit.
“We’re experts in real estate services. Our technology partners enable us to provide the latest and greatest solutions in the industry so we can continue to focus on what we do best,” said Todd Schwartz, President of the Americas Platform and Service Delivery for Cushman & Wakefield. “Fifth Wall was instrumental in guiding our decision to adopt Placer.ai, and we are excited about the possibilities going forward.”
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