Compass Group Canada and Foodback Announce Exclusive Partnership to Revolutionize Customer Experience
Compass Group Canada to amplify their track record of outstanding customer service, driven by Foodback’s simple platform and in-the-moment customer insights.
Compass Group Canada, one of the nation’s largest foodservice and support service providers, and Foodback, a Norwegian based food-tech software company, announced an exclusive partnership to launch Foodback’s customer experience and feedback tool across Compass Group’s Canadian operations. Foodback’s flexible and easy-to-implement feedback solution launched last week in over 15 units across Compass Group Canada, including schools, hospitals, and manufacturing facilities, as a simplified and real-time method to hear from guests and receive actionable insights from day one.
The Foodback software is in the initial pilot phase across Canada, with the goal of onboarding close to 100 more locations by September 2022. Foodback’s science based, 20-second, on-the-spot survey is a welcomed addition to Compass Group Canada’s customer journey, as every opportunity to hear from guests directly is critical in providing world-class service.
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“We are thrilled to begin our exclusive Canadian partnership with the Foodback team,” said Michael Hachey, chief innovation officer at Compass Group Canada. “Providing our customers with an easy-to-access and use method to share their experience in our dining areas is crucial to our growth. We want to make sure our guests leave happy and satisfied with their interaction – this partnership will help deliver critical insights as we further revolutionize the customer experience.”
Understanding that consumers today do not have time for overly in-depth surveys that require personal clarifying questions, Foodback has introduced a fresh, simple and most important of all, quick method of feedback. Leveraging the resurgence of QR codes, Foodback offers unique links that speak directly to the site guests are visiting and offers immediate insights to help leadership identify key areas of opportunity for improvements. Additionally, guests can participate in short games post survey with the opportunity to win prizes, further encouraging participation and delighting guests with rewards for their feedback.
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“Compass Group Canada continues to illustrate their innovative approach to guest experiences with the addition of Foodback to their toolbox. We are excited to partner with them as they roll out Foodback to venues across the country and utilize the full power of Foodback’s insights to understand and improve the drivers of good and bad guest experiences,” said Derek Greenberg, senior vice president of sales in North America at Foodback.
The partnership between Compass Group Canada and Foodback builds on the company’s experience with US-based sports and entertainment foodservice provider, Levy, a division of Compass Group and Compass Group Norway. This exclusive Canadian partnership brings together a mutual desire to constantly innovate the guest experience and reward guests for providing incredibly valuable feedback on services provided.
