Chargebee, a leading subscription management platform, strengthens its ecommerce offering through an integration with BigCommerce , a top Open Saas ecommerce platform for fast-growing and established brands. Through the integration, merchants of all sizes using the BigCommerce platform will be able to more easily take advantage of Chargebee’s powerful subscription infrastructure to fuel recurring revenue streams. The Chargebee and BigCommerce solution will also include integration with leading automated sales tax partners, including Avalara, Inc.
According to UnivDatos Market Insights, the global subscription ecommerce market is expected to reach $478 billion by 2025, with online buying behavior accelerated by the pandemic. With ecommerce acceleration comes rapid change toward the emerging subscription trend and other business models that give merchants more ways to enhance customer relationships and extend customer lifetime value.
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Consumers also benefit from lower upfront costs and convenience, but they have high expectations. They want the latest products and services, customized to their individual needs, and a frictionless online shopping experience with multiple payment options.
With subscription ecommerce booming, existing recurring billing and subscription management systems aren’t built to adapt or scale and are expensive and time-consuming to maintain. At the same time, out-of-the-box solutions are too limited when it comes to payment gateways and system integrations. Chargebee’s integration with BigCommerce helps merchants avoid costly development work while providing consumers with maximum payment flexibility, personalization, and exceptional customer support.
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“Our comprehensive, yet flexible ecommerce subscription solution enables businesses to maximize their revenue and growth by focusing their resources on building the best end-to-end customer experience, and seamlessly integrating with payment gateways, leading ecommerce platforms such as BigCommerce, accounting, transaction tax and customer support systems,” said Krish Subramanian, co-founder and CEO of Chargebee. “Merchants can offer the right subscription models, products, and payment choices, as well as scale and adjust to changes in consumer demand and preferences.”
Added Greg Chapman, SVP of business development at Avalara, “One component often overlooked in subscription ecommerce is the substantial sales tax compliance risks faced by companies leveraging this model. We’re partnering with Chargebee to help merchants of all kinds benefit from the thriving subscription ecommerce market, while reducing sales tax risks associated with recurring billing.”
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