Company is now the unified commerce solutions provider for more than 25 celebrity & beauty brands as a result of acquisition of wholly-owned fulfillment operations of Guthy-Renker
Cart.com, a leading unified commerce solutions provider, has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy-Renker. The acquisition further strengthens Cart.com’s position as a leader in mid-market to enterprise logistics and expands its tech-enabled capabilities to support high-volume beauty, wellness, and lifestyle brands. Bill Guthy, Co-Founder and Co-Chairman of Guthy-Renker, will also serve as a strategic advisor to Cart.com as the company extends its multichannel selling and logistics offerings to new verticals and geographies.
“Cart.com has built a comprehensive, enterprise-grade logistics network with modern, digital capabilities that offer unparalleled visibility, control and efficiency for our brands”
As part of the transaction, approximately 200 OceanX employees will join the Cart.com team. Cart.com will also add two new facilities totaling over 600,000 square feet to its network, including a West Coast distribution hub in Southern California and its third facility near Columbus, Ohio. The company now has 17 omnichannel fulfillment and distribution centers with nearly 10 million square feet and over 1,600 team members.
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Through the acquisition, Cart.com will enable numerous iconic brands, including Meaningful Beauty, The Body Firm, Smileactives and Westmore Beauty to see, control, and orchestrate their supply chains with the same sophistication as the world’s most dominant retailers.
“Acquiring OceanX is part of Cart.com’s strategy to continue to scale our platform and capabilities across industries, leveraging our proprietary technology to improve efficiency and deliver superior results to our clients and their customers,” said Omair Tariq, Cart.com’s Founder & CEO. “By deploying our Constellation OMS and WMS software and seasoned operations team across these two new facilities, we will improve order visibility, labor efficiency, shipping costs and customer satisfaction for the benefit of our new clients.”
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Cart.com provides the physical and digital infrastructure brands need to unify supply chain operations across channels, locations and destinations to seamlessly connect companies with their customers. The company offers: 1) Logistics and Fulfillment to provide scalable, tech-enabled order fulfillment and inventory management across ecommerce, retail and wholesale distribution channels; 2) Commerce Software that helps clients unify, streamline and manage the flow of orders across channels, all in one place; and 3) Commerce Services that provide expertise to help clients increase demand, improve conversion and manage operations across channels.
“Cart.com has built a comprehensive, enterprise-grade logistics network with modern, digital capabilities that offer unparalleled visibility, control and efficiency for our brands,” said Rick Odum, Chief Executive Officer of Guthy-Renker. “This partnership will marry our own channel and marketing expertise with their track record of driving growth and savings for high-volume, high-SKU brands, supercharging performance across our portfolio.”
