CallRail and Jobber Partner to Help Home Service Businesses Optimize Marketing Campaigns for Higher-Value Leads

New integration marks CallRail’s commitment to expanding investment across the home services category

CallRail, the AI-powered lead intelligence platform, today announced an integration with Jobber, the leading provider of operations management software for home service businesses. With this integration, mutual customers—such as landscapers, plumbers, HVAC technicians, and painters—will get a better understanding of the performance of their acquisition channels and gain deeper insights into those leads to win more business without having to leave the Jobber platform.

“Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads. Now, these insights are available within the Jobber platform and connected with job-specific data to help service pros know what’s bringing their most profitable jobs.”

By connecting to the CallRail app in the Jobber app marketplace, service pros will be able to see how potential leads discovered their business, the connection between the marketing sources and keywords that led to booked jobs, and view the communications history each lead had with their business.

“Teaming up with Jobber continues our longstanding commitment to supporting home service professionals as the only lead intelligence software directly integrated into technology that services pros are already using everyday,” Marc Ginsberg, CallRail CEO, said. “Our technology automatically surfaces actionable insights from calls and highlights the marketing activities that are bringing those leads. Now, these insights are available within the Jobber platform and connected with job-specific data to help service pros know what’s bringing their most profitable jobs.”

Read More: Kepler Analytics Launches Ability To Measure Surrounding Store Traffic

While the home service category continues to see a steady demand for services, advertising costs have increased significantly, causing many businesses to rely on lower cost lead generation services. The partnership will specifically enable mutual customers to easily access unprecedented details about customer journey, from lead to job, as well as unparalleled access to customer conversation data through CallRail’s Conversation Intelligence® platform. This will be especially important in 2024 as service pros will need to consider alternative ways to grow revenue and save on costs according to the latest Jobber Home Service Economic Report.

“Spending money on marketing can be intimidating for home service businesses, which often operate on tight budgets where every dollar counts,” said Sam Pillar, CEO and co-founder of Jobber. “These entrepreneurs want assurance that their hard-earned dollars are being invested efficiently. At Jobber, we want to take the guesswork out of running a successful home service business and provide the right tools for service pros to win work faster. This integration with CallRail is a great example of how we are doing that.”

“Marketing is critical to the success of our home services business, but wasting money on ads that don’t bring in leads can be detrimental,” said Branden Sewell, Owner of Seal Pro Painting. “Knowing where leads are coming from helps me know which marketing strategies are working effectively, and which ones need to be adjusted or scrapped. It saves time, money, and allows our business to focus on what matters most: booking jobs and getting paid.”

Read More: SalesTechStar Interview with Yifat Baror, Co-founder and Chief Growth Officer at Osa Commerce