Brightspot Expands European Footprint by Partnering with l’Opinion on Modern Content Management Solution
l’Opinion publisher Bey Médias chooses Brightspot Content Business Platform to power digital experience transformation
French news organization l’Opinion has partnered with Brightspot, the leading content business platform, to revolutionize its creation of digital content covering the economy, government, education, and business. Founded in 2013, L’Opinion is known for being a new-generation media company that delivers content across web, mobile, print, and various social media platforms. The flexibility and scalability of Brightspot’s content management solution (CMS) will enable L’Opinion to more seamlessly deliver exceptional content experiences in 2021 and beyond.
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“This is a pivotal step in our efforts to continue expanding our footprint internationally and underscores the importance of the European market for Brightspot.”
As part of its growth trajectory, L’Opinion sought a technology partner to help them improve the publishing experience for journalists and editors. The company also wanted to provide an enhanced experience for readers in order to better engage their audience and increase subscribers. Brightspot will help L’Opinion further its digital transformation efforts by reaching a larger and more diverse audience.
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“L’Opinion is known for providing news and offering sharp analysis on cutting-edge issues in an accessible format,” said Nicolas Beytout, Founder and CEO, L’Opinion. “The Brightspot content platform supports fast, high-quality publishing across channels that will help us grow and adapt to continue succeeding in a digital-first world, thanks to a better customer experience.”
“We look forward to our partnership with l’Opinion and supporting their digital transformation efforts as their organization grows, by providing unparalleled publishing tools and content services,” said Sandeep Hulsandra, Senior Vice President and General Manager, Media Practice, Brightspot. “This is a pivotal step in our efforts to continue expanding our footprint internationally and underscores the importance of the European market for Brightspot.”
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