Brainshark Announces New Partnerships to Enhance Sales Training
Company’s Strategic Partnerships with ValueSelling Associates and 2Win! Offer Off-the-Shelf Content to Complement Brainshark’s Industry-Leading Sales Readiness Platform
Brainshark, Inc., the leading platform for data-driven sales readiness, today announced strategic partnerships with two of the world’s top sales training companies ValueSelling Associates and 2Win!. The partnerships allow Brainshark customers to access new best-in-class sales training from these organizations within Brainshark’s industry-leading sales readiness platform.
With Brainshark, it is easy for anyone to create engaging, memorable content to power sales readiness and effectiveness. But for organizations with time or resource constraints looking to expand sales learning programs with pre-packaged and broader training, Brainshark offers an extensive and highly vetted selection – spanning negotiation tactics, account management, “soft skills,” and much more. Best-in-class content from ValueSelling Associates and 2Win! will enrich these offerings for Brainshark customers and fully integrate into Brainshark’s platform for ease-of-use.
“ValueSelling Associates and 2Win! offer premier sales training courses and curriculums, and now our Brainshark customers will be able to integrate their training directly into our sales readiness platform, joining other top-notch material and, of course, the ability to create your own,” said Greg Flynn, CEO, Brainshark. “We saw many of our customers struggling with determining what content they needed to create or even how to update existing content for a virtual world. This strategic partnership allows them to get started with even more off-the-shelf quality content on Day One.”
ValueSelling Associates and 2Win! each offer unique content to drive sales productivity, and in today’s remote workplace, they are focused on the virtual experience.
- ValueSelling Associates: A Leader in The 2021 Gartner Magic Quadrant for Sales Training Service Providers, the company’s ValueSelling Framework® is a proven formula used by thousands of sales professionals to help improve their sales productivity. Julie Thomas, President and CEO of ValueSelling Associates: “Our eValueSelling® Fundamentals is a fast track for those who want to learn value-based selling. By blending real-world examples with interactive exercises and quizzes, users learn how to prepare for a sales call, assess the health of opportunities, and ask questions that engage prospects. This program makes for a perfect integration into Brainshark’s platform, allowing sales enablement leaders a simple and convenient way to build their training content and accelerate their results.”
- 2Win!: The company’s training helps sales professionals master demo, presentation, client success and storytelling skills, especially in a virtual world. Bob Riefstahl, Founder, 2Win!: “We offer a wide range of products to help improve the effectiveness of every client engagement, allowing significant improvements in sales outcomes. Brainshark customers will be able to integrate this content into their sales enablement plans seamlessly.”
The new off-the-shelf learning content is just part of Brainshark’s data-driven sales readiness platform. Many companies have been forced to support primarily work-from-home teams, and with Brainshark, they can comprehensively tackle and improve the effectiveness of sales and other critical client-facing functions. The platform offers solutions for content authoring, onboarding and training, coaching and practice (including artificial intelligence-based feedback), readiness scorecards and more.