Bluedot and Adeptmind Team Up to Redefine Mall Shopping and Transform Curbside Pickup Into a First Class Arrival Experience
Ahead of 2021 holiday shopping season, mall operators turn to mobile location technology and AI to compete with Amazon
Bluedot, the leading provider of location technology for mobile apps, and Adeptmind, a leading AI retail technology company creating advanced digital discovery solutions for retailers and shopping centers, are banding together to address the gap between soaring demand for fast and easy curbside pickup and the challenge facing many brick and mortar stores to deliver a frictionless shopping experience from beginning to end. The solution combines the best elements of online shopping — instant access to a wide range of inventory from multiple retailers with a five-star arrival experience for receiving all purchases at once, in one convenient curbside stop.
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Consumer shopping habits precipitated by the pandemic, including a reliance on curbside pickup, appear to be sticking. More than half of the top 1000 retailers now offer curbside pickup, a jump from 6.6% in early 2020, signalling the service will be an integral strategy for retailers in the approaching 2021 holiday shopping season.
Powered by Adeptmind’s advanced guided discovery technology which uses artificial intelligence to bring a human-like experience to online search, Adeptmind transforms the traditional in-store shopping experience into a digital marketplace where shoppers can browse the product selection of retailers, restaurant offerings and in-mall service. From there shoppers can plan their trip or complete their purchases online before choosing to pick up their products via curbside pickup or shopping in the mall.
When shoppers are ready to pick up purchases, Bluedot powers a first class arrival experience. Malls are able to provide a single site pickup location where shoppers receive all their purchases from multiple stores. Bluedot’s hyper accurate mobile location technology delivers convenience for brands and their customers. Staff is alerted when a customer is on the way, has arrived, and to know exactly where their vehicle is parked so the customer can be met promptly, by name with purchases in hand. Automated check-ins eliminate any requirement for texts or calls upon arrival. Handoffs are seamless, wait time is minimized and customers are happy.
Ahead of the upcoming holiday shopping season, one major mall operator has already implemented the joint solution with plans to expand availability of the new carside service ahead of the holiday shopping season to retail and restaurant tenants across multiple properties throughout the U.S.
“Merging online and offline shopping to create a single end-to-end omnichannel solution is the answer for mall operators as they compete with Amazon, especially during the holiday shopping season. It achieves the best of both worlds, online shopping with instant delivery by way of extremely convenient curbside pickup,” said Emil Davityan, Bluedot co-founder and CEO. “There’s a massive opportunity for brands to regain customers by redefining mall shopping and the arrival experience. Our partnership with Adeptmind offers an easy to implement, turnkey solution for gold-plated service throughout the customer journey which is ultimately what wins market share.”
“Retailers and shopping centers need to give consumers the option of where, when and how they want to shop, while providing utility, convenience and an elevated experience that reflects the changing needs of today’s shopper,” said Jesse Michael, Managing Director, Adeptmind. “Through this partnership, we are able to create new channels for our merchants to serve shoppers and deliver simple, safe and specialized shopping experiences that drive local customers back to the mall.”
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