Blue Point Capital Partners (“Blue Point”) has acquired Brimar Industries (“Brimar” or the “Company”), a vertically integrated manufacturer and purveyor of high-quality safety signs, pipe markers, valve tags and parking and traffic signs. Based in Garfield, N.J., the Company serves customers primarily through its proprietary e-commerce websites, such as SafetySign.com and PipeMarker.com.
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“Over its more than 30-year history, the Brimar team has established the Company as a safety category leader with a digital-first mindset,” said Blue Point Partner John LeMay. “Blue Point is excited to help build on Brimar’s strong market position by leveraging our Data & Digital, M&A, Supply Chain and Human Capital capabilities.”
Brimar has implemented forward-thinking digital strategies to steadily increase market share and improve customer convenience for more than 15 years.
“It was important for us to align with a partner who truly understands the safety products industry and our e-commerce strategy,” said Brimar Founder and CEO Brian Costello. “Blue Point’s investment experience in safety-oriented products and services and digitally native businesses aligned with our vision for the future of Brimar.”
Blue Point Principal Rick Soukup said, “Brimar’s strong management team has established an impressive operating platform capable of providing the rapid and accurate service customers need. We expect their existing growth strategies with the addition of Blue Point’s Data & Digital toolkit will be a powerful combination.”
“We look forward to working alongside the Blue Point team and layering on the firm’s capabilities to the benefit of our customers and employees,” said Brimar COO Michael Schoenfeld.
Blue Point was represented by Baker Hostetler and Stout acted as the firm’s financial and tax advisor in connection with the transaction.
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