BlackBerry Helps Channel Partners Tap Exploding Managed Security Service Market
BlackBerry Limited announced a number of enhancements to the BlackBerry Partner Program to help Managed Security Service Providers (MSSPs) capture the exploding demand among small and medium-sized businesses (SMBs) for 24x7x365 Managed Extended Detection and Response (XDR) services, a market which industry experts expect will grow from $22.45 billion in 2020 to $77.01 billion by 2030.
BlackBerry’s 2022 Threat Report found SMBs experience 11-13 attacks every day. Amidst this growing threat landscape, the company has significantly increased its MSSP focus, launching new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources to aid overall go-to-market efforts.
Read More: SalesTechStar Interview with Ladina Lane, Senior Marketing Specialist at Panasonic Connect
Enhancements include:
- Greater Cybersecurity Protection for Customers & More to Sell – New products and services now available to MSSPs include CylanceGUARD®, CylancePERSONA™, and CylanceGATEWAY™. This will enable new service opportunities and help MSSPs secure their client environments.
- Increased Support & Field Seller Alignment – Commitment to significantly increase the size of BlackBerry’s channel team, doubling employee headcount in roles such as partner management, customer success and channel enablement to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market. BlackBerry has also introduced seller compensation on MSSP deals to encourage field alignment and to embrace MSSPs as a critical route to market.
- More Comprehensive Training – New BlackBerry Cyber Security Administrator (BCSA) technical training – aimed at MSSPs who will be configuring, managing, and troubleshooting BlackBerry UES products. Representing the next-generation evolution of the popular Cylance Security Professional Certification, the new program includes a blend of videos, instructor-led training, and online assessments on BlackBerry’s industry-leading, AI-based, prevention-first solutions focused on preventing breaches before they happen.
- Lucrative Marketing Incentives – Expanded the generous ‘Protect and Earn’ partner incentive program that rewards MSSPs for uncovering and closing net-new BlackBerry logos. Partners earn cash-based rewards which are determined by the qualifying closed deal’s Total Contract Value, with no limits.
- New Pricing – New flexible licensing and pricing options built to match the way MSSPs do business with customers.
- New MSSP-focused aid in partner business development including demand generation & sales support via proposal-based marketing funds, case studies, strategic Go-To-Market engagement and access to inside sales resources.
Read More: ChurnZero Announces CSM Appreciation Week Award Winners
The expanded investment and support for MSSPs comes following last month’s joint warning from the Five Eyes Alliance of security authorities from the United Kingdom, Australia, Canada, New Zealand and the United States, highlighting an increase in malicious cyber activity targeting managed service providers (MSPs) and urging them to protect the IT supply chain with a fresh set of cybersecurity measures.
“With headline-grabbing hacks and a cybersecurity talent gap showing no signs of letting up, SMBs have never been more under-staffed or ill-prepared to meet the challenges posed by the continuously evolving threat landscape,” said Colleen McMillan, VP, Global Channel Sales at BlackBerry. “Our top 20 MSSPs have grown more than 50 per cent year over year and demand for human threat experts is through the roof. To that end, BlackBerry is doubling down and increasing our focus on our MSSP partners to ensure they’re set up for success.”
For more information on the BlackBerry Partner Program please visit www.blackberry.com/partners, drop by the BlackBerry booth (#5665) in the North Expo at RSA Conference 2022 or sign up for the newsletter here.
