Behavioral Labs announced a new partnership with Samsung Electronics America, Inc. to develop dynamic software solutions that strengthen Samsung Visual eXperience Transformation (VXT), the company’s cutting-edge content management ecosystem. The partnership combines Samsung’s industry-leading display hardware and VXT solution with BLINC’s innovative software capabilities to deliver powerful, intuitive, and scalable digital signage solutions for businesses across industries.
The first collaboration between Samsung and BLINC is the launch of Utilix, an intelligent, rule-based content management tool that empowers brands to effortlessly design, deploy, and manage large-scale digital signage content across thousands of screens. Utilix allows brands to create multifaceted, data-driven content that responds to variables such as time of day, audience demographics, and promotional priorities, delivering the right message to the right audience, at the right time.
“Samsung is a leader in the digital signage industry, and we’re honored to partner with them to bring Utilix to life,” said Jarrett Nasca, CEO of Behavioral Labs Inc. “Our collaboration blends Samsung’s best-in-class display technology with BLINC’s dynamic software architecture, creating a powerful solution that allows brands to connect with their audiences in more meaningful, engaging, and measurable ways.”
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Digital signage continues to transform the way businesses communicate. In restaurants, digital menu boards are often the first thing customers see, showcasing vivid food imagery, daily specials, and limited-time offers that enhance both the aesthetic and the customer experience. In retail, digital displays serve as brand storytellers, highlighting products, promotions, and personalized messages that capture attention and drive conversion. Across industries, digital signage represents a new era of adaptive communication, one that blends visual appeal with data-driven intelligence.
“With VXT, Samsung set out to redefine digital content management for our partners and customers,” said Heather Gramcko, Head of Services & Solutions Product Marketing, Display Division, Samsung Electronics America. “Partnering with BLINC allows us to push those boundaries even further. Utilix brings flexible and intuitive content management capabilities that help deliver impactful digital experiences on Samsung’s best-in-class hardware.”
The partnership between Samsung and BLINC marks a significant step forward in the evolution of digital signage, one that empowers brands to think beyond static displays and create immersive, data-enabled visual ecosystems.
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