New points transfer connection increases access to Hilton’s global portfolio of 24 world-class brands and more for financial institutions
Ascenda, the loyalty company that powers growth for the world’s leading brands, announced a strategic partnership with Hilton, a leading global hospitality company, to expand access to Hilton Honors for financial institutions within Ascenda’s global network.
Through this collaboration, financial institutions in applicable jurisdictions can now offer their customers the ability to convert bank loyalty points directly into Hilton Honors Points, which includes access to Hilton’s entire portfolio across 139 countries and territories. With more than 226 million members worldwide, Hilton Honors continues to provide ways for guests to dream and redeem through stays, experiences, partnerships, co-branded credit cards and more.
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“Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programs, and we’re committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment,” said Paul Smitton, President of International and Partnerships at Ascenda. “Hilton’s expansive global footprint and long-standing reputation of value are attractive to customers seeking increased benefits and experiences from their rewards programs. We’re honored to welcome another legacy brand to our network.”
“We are always looking for ways to recognize and reward our Hilton Honors members as well as connect with new prospective guests,” said Mark Weinstein, Chief Marketing Officer and Head of Luxury Brands, Hilton. “We are grateful for our partnership with Ascenda, and together, we will now be able to unlock new ways for travelers to earn and redeem Hilton Honors Points across the world.”
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