AppDirect Grows Add-On Store with New Strategic Partnerships
AppDirect, the leading subscription commerce platform company, today announced updates to its Add-On Store, a robust ecosystem of partner solutions which provide specialized capabilities that can be quickly added to enhance marketplace functionality and the customer experience. These updates include an entirely new user-friendly interface as well as the addition of five new technology partners: WalkMe, Aptitude Software, Cloud Elements, BlueSnap and SPIRIA.
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Launched in 2019, the Add-On Store was built on AppDirect’s industry-leading platform, AppMarket, and includes close to 40 complementary partner solutions and integrations, including connectors to leading SaaS solutions across a range of categories, such as CRM, finance and accounting, and marketing automation. The newly announced partnerships unlock critical capabilities for AppDirect-powered marketplaces in the embedded training, revenue recognition, interoperability, and online payments categories.
- WalkMe: Faster training and improved user experiences. AppDirect’s storefront toolkit tool gives customers complete control over the look, feel and navigation of their marketplaces. For many customers this means that their UI is constantly evolving. WalkMe is a digital overlay that sits on top of a marketplace to guide users as they complete specific tasks, whether they’re a third-party onboarding a product into the marketplace, a sales person making a sale or an end user accessing their apps for the first time.
“To keep pace with the speed of digital innovation, change needs to happen quickly—but the burden of learning a new system shouldn’t fall on the user,” said Rafael Sweary, President & Co-Founder at WalkMe. He adds: “By matching the capabilities of people with the capabilities of technology, we’re unlocking customer support cost savings of up to 50 percent, and up to a 35-percent increase in customer retention. We look forward to bringing the benefits of our Digital Adoption Platform to AppDirect.”
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- Aptitude Software: Revenue automation and compliance. When as-a-service revenue streams grow, so does complexity around revenue recognition and revenue management, particularly when products are bundled together and have different payment schedules. Aptitude RevStream is a SaaS solution that gives customers financial confidence by automating the end-to-end revenue management lifecycle, from contracts to compliance to financial close, and delivering trusted revenue insights.
“Helping organizations as they digitally transform and shift to subscription business models is a passion we have in common with AppDirect,” said Jeremy Brown, Senior Vice President, Client Relationships and Partnerships at Aptitude Software. “As AppDirect supports their commerce needs, we support the automation of revenue management and are proud to demystify the host of subscription commerce considerations for finance teams, enabling them to achieve value beyond continuous compliance and helping them drive business growth.”
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