AppDirect Debuts As A Strong Performer In Partner Relationship Management Evaluation By Independent Research Firm
The company’s PRM solution, AppReseller, provides marketing, sales, operational, and financial support for a plethora of partner models.
AppDirect®, the leading subscription commerce platform company, today announced that Forrester Research named AppDirect a Strong Performer in The Forrester Wave™: Partner Relationship Management, Q4 2020. AppDirect received the highest scores possible in the criteria of platform governance and security; deal registration, pricing and management and integrations with back-end systems.
The Forrester report states: “AppDirect has a large degree of flexibility and customization, bullet proof security and governance, industry leading pricing and quoting tools, and deep integrations with other layers of the technology stack. It is good for companies that are considering eCommerce, omnichannel routes to market, marketplaces, and broader ecosystem management.”
Launched in 2017, AppDirect’s PRM solution—AppReseller—drives automation and action, freeing channel partners to focus on sales, not manual processes. The product empowers partners to create deals, convert opportunities and complete purchases on one platform. AppReseller is offered as a standalone product or as an extension to the industry-leading marketplace product, AppMarket. Since its launch, AppReseller has delivered value to major telecom operators, large distributors and software companies around the world.
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Ten years ago, AppDirect anticipated the marketplace trend and has made ongoing investments to become a leading provider of marketplace technology. AppDirect takes a holistic approach to PRM, not only providing tools for the traditional downstream resellers, agents or referral partners, but also offering functionality for partners to easily integrate products and services into a marketplace. AppDirect’s solutions help partners to post marketing content, create almost any pricing model they need and launch automated provisioning.
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