The milestone demonstrates the importance and value of integrating individualized call data along customer journeys to improve their marketing performance
Today CallRail, the AI-powered lead intelligence platform that helps businesses of all sizes market with confidence, announced that its certified integration with HubSpot, a leading customer relationship management (CRM) platform for scaling companies, has surpassed 3,000 installations via the HubSpot App Marketplace. Already recognized as the top-rated call tracking provider on G2 for the last five years, this new milestone establishes CallRail as a go-to call analytics solution among HubSpot users.
A HubSpot certified app, CallRail completes multi-channel attribution by integrating digital touchpoints with call data, enabling marketers and frontline managers to optimize marketing performance. The platform also unlocks rich, actionable call insights with AI-powered Conversation Intelligence. HubSpot’s easy-to-use marketing, sales, service, operations, and website management tools help companies grow better at any stage. Integrated, the two platforms enable users to:
- Track calls along each customer’s complete journey within HubSpot – Connect call, text, form, and chat data to other lead activities within HubSpot contact records, eliminating the need to toggle between systems to piece together each contact’s interaction history.
- Uncover true marketing ROI by identifying the company’s best leads and connecting them to revenue – Track the channels, campaigns, and PPC keywords generating the most valuable customers and optimize marketing spend to drive more high-quality leads.
- Accelerate speed to lead response so opportunities are no longer missed – Trigger automated workflows in HubSpot based on call and text activity or marketing sources to improve speed to response and sales efficiency.
- Use Conversation Intelligence to improve marketing messaging and sales conversions – Capture call recordings, AI-powered transcripts, call summaries, and caller sentiment within each contact record to quickly evaluate campaign messaging, surface product or service gaps, and identify coaching opportunities.
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“CallRail’s continued partnership with HubSpot is crucial in delivering on its commitment to helping businesses of all sizes turn more leads into better customers,” said Mike Stocker, VP of Partnerships at CallRail.
“The HubSpot ecosystem is one of the most robust in the industry. We’re pleased to have surpassed the incredible milestone of over 3,000 CallRail app installations and look forward to serving even more HubSpot customers in the future,” he added.
“CallRail’s dedication to the HubSpot ecosystem is obvious. Many HubSpot customers rely on inbound phone calls as the lifeblood of their business, so we’re excited to bring AI-powered lead intelligence with a best-in-class call tracking provider to help our customers grow better,” said Scott Brinker, VP of Platform Ecosystem at HubSpot.
“The CallRail integration with HubSpot is outstanding to me. We have clients that heavily rely on the HubSpot CRM platform for sales activities, and if we’re only tracking form fills or adding calls manually, we’re missing half the story. We’ve been a CallRail customer since 2016, and the integration makes it so much easier for our clients to integrate their calls with the same sales systems and tracking they use for everything else. As agency marketers, we can follow the customer journey from the original source to sale to optimize our clients’ marketing,” said Amber Callan, CEO at Agile & Co., a CallRail agency customer and HubSpot solutions partner.
Maximizing return on investment (ROI) is the key to acquiring more customers and increasing profitability. The right software integrations can seamlessly illuminate customer insights at each step of every customer’s journey. To help businesses of all sizes drive more value from their sales and marketing technology investments, CallRail remains committed to expanding its partner ecosystem.
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