Alloy.ai Partners with WM Barr to Transform Its Sales Capabilities and Retail Relationships
Alloy.ai software will help WM Barr automatically aggregate and find insights in their retail sales data, predict new sales opportunities and respond to changes in real-time.
Alloy.ai, the omnichannel revenue intelligence platform for consumer goods brands, announced that WM Barr, maker of leading products for the home improvement and automotive repair industries, has selected Alloy.ai to enhance its ability to identify new sales opportunities, respond more quickly to changes in demand and strengthen key retail partnerships.
“Converting data into valuable insights that help us better manage our portfolio is critical, partnering with Alloy.ai will help us accelerate this capability for WM Barr”
Founded in 1946 by William M. Barr, the company quickly became an icon in the home improvement and automotive repair industries. WM Barr’s brands included Goof Off, Klean-Strip, DampRid, Mold Armor, Citristrip, and many more. As a modern, innovative consumer brand, WM Barr was seeking a dynamic analytics platform that could give them near real-time sales and inventory data so they could better align supply and demand, and ultimately use insights to grow top-line revenue.
Read More: Kepler Analytics Launches Ability To Measure Surrounding Store Traffic
WM Barr selected Alloy.ai because of the platform’s ability to automatically aggregate and normalize data from 850+ retailers and supply chain partners, then provide real-time analytics to power sales, marketing and supply chain decisions. Alloy.ai’s ability to surface point-of-sale trends, highlight lost sales due to out of stocks and alert brands to phantom inventory issues, and provide data-backed replenishment recommendations were all key factors in WM Barr’s decision.
“Converting data into valuable insights that help us better manage our portfolio is critical, partnering with Alloy.ai will help us accelerate this capability for WM Barr,” said Ricardo Gonzalez-Alduenda, VP of Sales at WM Barr.
“We’re excited that a leading brand like WM Barr selected Alloy.ai,” said Joel Beal, CEO and Co-founder at Alloy.ai. “WM Barr, like Alloy.ai, is founded on innovation, and we look forward to partnering with them to help them grow revenue, increase efficiency and build stronger retail partnerships. We couldn’t be more thrilled to add WM Barr to the growing list of home improvement and automotive care brands that trust Alloy.ai to grow their business.”
Read More: SalesTechStar Interview with Yifat Baror, Co-founder and Chief Growth Officer at Osa Commerce
