Adorama Partners with Microsoft PromoteIQ to Launch New Retail Media Program
Flexible, Scalable Program Enables Brand Marketers to Drive Sales through Sponsored Product Promotion in Native Adorama.com Onsite Placements
Adorama, the trusted source for market-leading photo, video, audio, computer equipment and information, has partnered with Microsoft PromoteIQ, the industry-leading onsite vendor marketing platform, to launch Adorama Retail Media. This new partnership provides Adorama brand partners greater control over how consumers discover their products on Adorama.com.
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Powered by PromoteIQ, Adorama Retail Media is a self-service, pay-per-click onsite marketing program that enables brand marketers to drive sales on Adorama.com by promoting sponsored products in native onsite placements. Promoted products appear within native placements embedded alongside organic site content, ensuring a positive experience for shoppers.
“Our partnership with Microsoft PromoteIQ is a great step forward in our effort to better serve our brand partners and provide them with marketing solutions tailored to the shopping patterns of today’s consumers,” said David Gibbons, Director of Marketing at Adorama. “The Adorama Retail Media program provides a flexible, scalable solution for our vendors, offering greater control over how they reach consumers, deeper analytics around onsite product performance, and more opportunities to meet consumers at the point of purchase.”
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With Adorama Retail Media, vendors have access to real-time insights and robust analytics about product performance on Adorama.com. Mapping the customer’s path to purchase includes rich data around shopper activity and marketing attribution, enabling vendors to further refine how they target customers to increase future conversion.
“Onsite media is one of the most effective marketing channels for brands to reach in-market shoppers and drive sales, and we’re delighted that Adorama chose Microsoft PromoteIQ to provide this powerful new tool to its partners and vendors,” said Alex Sherman, CEO at Microsoft PromoteIQ.
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