SalesTech Star

Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new partnership and optimization solutions with diwo, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial intelligence technology to deliver enhanced insights into true market demand.

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These solutions equip businesses to unlock new revenue growth opportunities, reduce costs and enable more informed, accurate and timely decision-making that improves business outcomes. The partnership will initially focus on larger retailers and automakers to help with inventory management and optimizing incentives with additional industry expansion and capabilities coming in the near future.

“We are excited about the possibilities this new partnership with diwo will bring to the market as it combines Acxiom’s more than 50 years of ethical data use, identity resolution and innovative solutions expertise with diwo’s last-mile analytics platform,” said David Skinner, chief strategy officer at Acxiom. “Due to the pandemic, long-established predictors of consumer demand are no longer valid, and the Retail and Auto sectors especially are demanding new data-driven answers. We are excited to fill that need and expect more opportunities in other industries.”

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For Retailers

In today’s customer-driven business environment, it is imperative to have the right inventory available in the right place, at the right time and at the right price. As companies are navigating e-commerce and in-store supply chain challenges due to COVID-19, there is an opportunity for merchandising and marketing teams to collaborate to regain lost revenue and improve profitability by having a cross-functional planning approach to maximize the efficiency of where to keep and move inventory and to fuel marketing.

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