Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content.
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Good news for brands looking to use Open technology to streamline their #ecommerce and #customerdata: @Acquia and @KiboCommerce are partnering to enable retailers to deliver personalized #CustomerExperiences at scale.
Acquia’s open digital experience platform helps companies build, manage, and optimize digital experiences through unified content, data and machine learning. With Acquia, organizations can orchestrate and deliver individually personalized customer experiences across all channels. Kibo provides an API-first microservices framework that supports headless ecommerce, enabling companies to add new ecommerce experiences, manage order fulfillment, and deliver personalized experiences quickly and easily. Together, the two companies will enable organizations to build more effective end-to-end personalized customer experiences.
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“Acquia and Kibo allow us to be much more targeted with customers, so we can bring to life the experiences they want based on their feedback,” said Jennifer Skeen, senior vice president of omnichannel marketing at Sun and Ski Sports. “By applying machine learning and segmentation to customer data, we’re able to increase conversions and revenue through a variety of marketing channels.”
“With this partnership, retailers can easily create frictionless commerce experiences across digital channels, using an open, flexible platform,” said Michael Sullivan, CEO, Acquia. “Kibo and Acquia share the same modern design, commitment to growth, and focus on customer success, which ensures that our customers will see powerful, immediate benefits from our combined offering.”
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