8×8 Expands Channel-First Efforts Globally with the 8×8 Open Channel Program
8×8, a leading integrated cloud communications platform, announced the global expansion of the industry-leading 8×8 Open Channel Program to partners in North America, Europe and the Asia Pacific region. Building on the continued momentum of the company’s channel-first strategy with more than 1,000 active partners worldwide, 8×8 has enhanced the program for Master Agents, Sub Agents and Value-Added Resellers (VARs), enabling them to accelerate growth selling the 8×8 Open Communications Platform™, the industry’s most complete portfolio of operate-from-anywhere enterprise communications.
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8×8 Expands Channel-First Efforts Globally with the @8×8 Open Channel Program
“We work with the best and fastest-growing partners around the globe. Not only have they been instrumental in our success, but more importantly are helping businesses and organizations of all sizes transform the digital workplace and strengthen business resilience efforts by moving their on-premises communications and customer engagement to the cloud,” said John DeLozier, Senior Vice President & Global Channel Chief at 8×8. “The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative, and is a major opportunity globally for the channel. We are investing in the 8×8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”
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The newly named 8×8 Open Channel Program unites all of the company channel efforts under a single, enhanced partner program across North America, Europe and the Asia Pacific region. It offers new performance-based tiers for Master Agents, Sub Agents and VARs, and also added an Authorized level to give new partners an accelerated entrance into the program. The 8×8 Open Channel Program provides partners, based on tier, with:
- Speed to market to get up and running, meet sales targets, and receive compensation faster.
- Enhanced marketing benefits, such as account-based marketing campaigns, intent data marketing, webinar content, etc.
- Expanded tools and resources for partners to seed, grow and manage their business, drive demand, and increase revenue due to improved sales performance.
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