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Sales professionals often overlook the true potential of sales discovery calls. Rather than probing prospects with generic questions, forward-thinking teams now aim to deliver meaningful insights that guide buyers toward practical solutions. By approaching these conversations as consultative experiences, sellers

Extensiv, a leading provider of omnichannel software solutions for warehouse, inventory, and order management, announced the appointment of Carey Ballard as its new Chief Marketing Officer (CMO). Ballard brings two decades of marketing experience with a focus on messaging and




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