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In the 1990s, the cookie made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and

As a member of a B2B solution provider commercial team, you’ve likely encountered more decision-makers reviewing purchases and CFOs saying “no” (dubbed the CF”No”). Earlier
A recent Gartner study shows that a quarter of a company’s tasks could be automated by 2023. The intelligent automation era is fast approaching, and

B2B sales cycles are typically known to be longer than what one sees in B2C.

A problem confronts small firms and vendors in today’s time. On the one hand, every

Robotic Process Automation (RPA) empowers a sales/marketing team to gain more with fewer resources by

Often sales reps may come across customers who are expecting something different from what is

CPQ (Configure, price, quote) platforms have been there for decades, but the latest innovations in

If given a choice to your customer between email, social media conversations, and Live Chats,

As U.S. enterprises intensify their AI investments, a new joint study by Zinnov and ProHance reveals how their India operations are emerging as key engines to scale and measure AI impact globally. The study finds that 92% of India operations of global enterprises are piloting or

Gong, the leading Revenue AI company, announced that Docusign, the global leader in intelligent agreement management, has selected Gong as its partner to accelerate sales productivity, enhance go-to-market effectiveness, and power their strategic growth initiatives. Gong’s AI Operating System (OS)

Palo Alto Networks, the global cybersecurity leader, announced the appointment of Mark Goodburn to the company’s board of directors. The company also announced the retirement of Mary Pat McCarthy, one of its longest-serving board members, effective January 23, 2026. Read




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