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Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty According to Forrester’s Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences

As economic sentiment falls, shoppers adjust and seek value – with 52% still willing to splurge to treat themselves and family The new State of the Shopper survey from Acosta Group offers a nuanced view of consumers, revealing how they’re




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