SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing,…
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Streaming TV viewership up 72% YoY, advertisers shocked at 47% fail rate, streaming quality improves while issues abound, Amazon Fire TV gains 7.2% device market share while Roku…
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Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a…
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Industry’s first report connecting PR to sales reveals that website referrals from media coverage outperforms overall web traffic by 56% and even beats the quality of paid search…
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Marketers Gain Access to TV Commercial Data to Optimize AD Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to…
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Optimal Blue, the leading provider of secondary marketing automation, announced the release of their powerful social media publishing tool.
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Investment fuels growth in a new TV programming category—ambient TV Atmosphere, an ambient TV entertainment platform known for its network of content channels (including CHIVE…
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Khoros Provides Enterprise Companies with a Holistic View of Paid and Organic Social Media to Drive Business Value Through Seamless Customer Engagement Khoros (formerly Spredfast and…
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Sales Tech Journey Tell us about journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for…
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To uncover the latest trends and biggest challenges facing the media industry, Cision released its 2019 State of the Media Report, the company’s tenth annual State of the Media. This…
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