Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising Giant Media, the leading provider of contextually relevant…
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Meiotic, Inc., the developers of vablet, a sales engagement solution used by enterprises in almost 60 countries to deliver and control the correct marketing and sales content to their…
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Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced…
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The consultancy guarantees results for global marketers with expert support in customer data management, media execution, and omnichannel personalization IgnitionOne, a global…
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Expansion provides opportunity to drive increased demand to top publishers in the region OpenX, the world’s leading independent digital advertising exchange, announced at Advertising…
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New Capabilities Give Media Buyers, Sellers and Analysts Accurate and Precise Ratings as Well as an End-To-End Solution for Market Avails Videa, an online marketplace for automated…
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Colling Media Advertising Agency announced Fred Petrovsky has joined as Chief Marketing Officer (CMO), effective immediately. In his new role, Petrovsky will manage all agency marketing…
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Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech…
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CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the…
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TBWA\Media Arts Lab, the global creative agency dedicated to Apple, announces the appointment of Ricardo Adolfo as Executive Creative Director of TBWA\Media Arts Lab Japan and Korea.…
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