Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers…
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Grapevine Village is monetizing the trust economy by building a network of nano-influencers to engage in revenue-sharing partnerships to bring entrepreneurial brands direct-to-consumer…
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Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system…
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For the First Time, Brands Can See Competitive Digital, Social Campaigns Through the Lens of Their Most Important Consumers With “dark” marketing highly targeted campaigns invisible…
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Consumer Survey Commissioned by Figleaf Highlights How Privacy Expectations Vary by Demographic, Providing Brands and Advertisers New Opportunities for Hyper-Personalized Messaging and…
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Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the US. for the second consecutive year, announced an expansion of its "Small Batch" marketing effort…
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Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While…
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Marketing and advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining…
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Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), announced a formal…
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92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands create content that resonates as authentic…
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