Between 2018 and 2020, the average marketing budget hovered around 10.9% of a company’s revenue. In 2021, this almost halved to 6.4%. At the
As the ‘golden quarter’ once again rolls around – the third since the pandemic began – retailers have learnt from experience to expect a direct
The importance of meeting customers where they are and how they want along the consumer journey has become increasingly critical for businesses. According to McKinsey,
The holiday season signals another annual event that is specially reserved for sales folk – the stress of “year-end”. We’ve all been there. You’ve got
Call centers; we all know them. While the agents have given us headaches with the
Business models are rapidly evolving to answer the unique opportunities and challenges in the present
Digital marketers are increasingly talking about zero-party data. This is because experts have identified zero-party
After the global pandemic, robotic process automation (RPA) has become the upcoming trend in the
One of the most critical components of sales and marketing is lead generation. In recent
Non-traditional selling strategies leverage unique and unorthodox methods to promote goods and services to target
KKR joined by Sixth Street Growth, TenEleven, and Carrick Capital as Principal Investors Saviynt, a leading identity security company, announced a $700M Series B Growth Equity Financing at a valuation of approximately $3 billion. Funds managed by KKR, a leading
NIQ, a leading consumer intelligence company combined with GfK in 2023, has been selected by EURONICS, a leading global shopping cooperative in the Technical Consumer Goods (TCG) sector, to provide comprehensive Online Price Monitoring. NIQ’s Online Price Monitoring provides insights
Bigger Profits, Better Service: CheckMax Tackles Top Restaurant Challenges Frontline Performance Group (FPG), the global leader in driving incremental revenue, has launched CheckMax, performance enhancement software with AI-powered insights, to maximize check averages, potentially doubling restaurant profits. Developed in partnership
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