Between 2018 and 2020, the average marketing budget hovered around 10.9% of a company’s revenue. In 2021, this almost halved to 6.4%. At the
As the ‘golden quarter’ once again rolls around – the third since the pandemic began – retailers have learnt from experience to expect a direct
The importance of meeting customers where they are and how they want along the consumer journey has become increasingly critical for businesses. According to McKinsey,
The holiday season signals another annual event that is specially reserved for sales folk – the stress of “year-end”. We’ve all been there. You’ve got
Call centers; we all know them. While the agents have given us headaches with the
Business models are rapidly evolving to answer the unique opportunities and challenges in the present
Digital marketers are increasingly talking about zero-party data. This is because experts have identified zero-party
After the global pandemic, robotic process automation (RPA) has become the upcoming trend in the
One of the most critical components of sales and marketing is lead generation. In recent
Non-traditional selling strategies leverage unique and unorthodox methods to promote goods and services to target
New executive hire reinforces Gravyty’s commitment to delivering consistent, high-quality outcomes for mission-driven institutions Gravyty, the leading provider of AI-powered engagement solutions for higher education, announced the appointment of Lisa Haubenstock as Chief Customer Officer, effective immediately. Haubenstock will spearhead Gravyty’s
RPM Freight Systems, LLC, (“RPM”), an international non-asset-based logistics and supply chain solutions company, is excited to announce its acquisition of Professional Automotive Relocation Services (“PARS”). This strategic acquisition combines two industry leaders with highly complementary strengths. RPM’s leadership in finished vehicle
Dr. Bratin Saha joins NTT DATA AIVista, Inc., bringing extensive experience in AI, infrastructure, platforms and solutions NTT DATA AIVista, Inc. established in Silicon Valley to help NTT operating companies accelerate the launch and scaling of AI native businesses NTT
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