Acquisition Enhances Continuous Marketing Spend Mix Optimization and Streamlines Collaboration Between Finance and Marketing Teams Planful Inc., the pioneer of financial performance management cloud software, announced the acquisition of Plannuh, a leading marketing performance management cloud solution. With the addition
A new survey finds 84% of consumers report purchasing a sustainable product in the last six months Despite inflation driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new Capterra survey.
The new partnership enables CPG brands to reach relevant US shoppers on the Flipp app, driving awareness, consideration and purchase intent AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, announced that it has
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